Thailand is preparing to scale back its widely applied 60-day visa-free entry scheme, as the government shifts its tourism strategy toward attracting higher-spending, long-stay visitors and tightening screening of arrivals.
Thailand is set to convene a focused gathering of global wellness players on 23 April, as the Tourism Authority of Thailand hosts the “Amazing Thailand Health & Wellness Trade Meet 2026” at Mövenpick BDMS Wellness Resort Bangkok—bringing 74 international buyers together with 68 Thai operators in a bid to broker partnerships and expand the country’s reach in the high-value health travel market.
In the first three months of 2026, 9.31 million international visitors arrived in the country, a steady recovery that suggests the long shadow of the pandemic has largely lifted. Yet beneath the headline figures lies a more complicated reality: travellers are spending more cautiously, forcing a rethink of what success in tourism should look like.
Thailand is introducing a new safety and quality certification aimed at restoring traveller confidence and attracting more Chinese tourists, a key market for the...
The Tourism Authority of Thailand (TAT) is ramping up efforts to attract high-spending tourists from the Middle East and Africa, promoting the country’s wellness and luxury sectors at the Arabian Travel Market (ATM) 2025.
High in the Himalayas, Bhutan is calling on the world’s experts to help shape its future. From carpentry to creative arts, digital marketing to smart agriculture, and filmmaking to performing arts, the kingdom’s bold training programme is as varied and vibrant as its mountain landscapes.
The launch of TAGTHAi Easy Pay, a new e-wallet service developed by Kasikornbank in collaboration with the Tourism Authority of Thailand (TAT), marks a significant advancement in Thailand’s tourism sector. Designed to improve the travel experience for international visitors, the service enables secure payments using Thai QR Payment technology, facilitating seamless transactions across the country.
Bangkok’s Sanam Luang is set to become the heart of Thailand’s Maha Songkran World Water Festival 2025, marking the country’s first Songkran celebration since the festival was added to UNESCO’s list of Intangible Cultural Heritage of Humanity.
InterContinental Chiang Mai The Mae Ping continues to redefine luxury in northern Thailand with the unveiling of two exquisite additions: the Club InterContinental Lounge and The ii Spa. These sophisticated new spaces honour the region’s rich Lanna heritage, seamlessly blending cultural authenticity with contemporary indulgence.
Bhutan and Thailand have launched a new tourism initiative designed to boost high-value travel between the two nations, marking the 36th anniversary of their diplomatic ties.
Thailand’s premier yachting and boating showcase, the Riverdale Marina Boat Fair, returns for its third edition from 5–9 March 2025, bringing the latest in marine innovation, luxury watercraft, and nautical tourism to the Chao Phraya River.